You’ve heard it before, the rise of artificial intelligence (AI) is transforming industries at an unprecedented pace — from marketing and healthcare to education and customer service. As companies race to integrate AI, they often overlook one of the most critical factors to overall success in an “Intelligent” Organization: the non-technical talent.
According to a report by Lightcast, in 2024 over half of job postings requesting AI skills were outside of IT and Computer Science. Yes, machine learning engineers and data scientists are vital. But so are the professionals who shape, guide, and scale AI systems without writing a single line of code. In fact, futureproofing your organization means recognizing that human-centered, non-technical AI roles are just as essential to innovation, trust, and impact.
Ignoring AI's non-technical aspects is a strategic misstep, especially since over half of AI-related job openings are for non-technical roles. Since 2022, there's been an 800% increase in non-IT generative AI positions, indicating that AI proficiency is becoming fundamental across all departments. From marketing teams utilizing AI for content generation to HR departments employing predictive analytics for talent acquisition, the widespread adoption of AI across various career fields signifies a fundamental market shift rather than isolated trends.
While we know roles are changing with the adoption of Generative AI, what jobs are emerging due to the AI revolution? Let's take a look at the non-technical AI roles you may need to add to your team.
Non-technical AI talent refers to professionals who work in the field of artificial intelligence (AI) but do not build or program AI systems themselves. Instead, they contribute in areas like strategy, ethics, operations, communication, design, policy, and more—playing critical roles in ensuring AI is developed, adopted, and governed responsibly and effectively. Here are just a few examples:
Role |
Core Skills |
Bonus Skills / Tools |
AI Trainer / Data Annotator |
Attention to detail, critical thinking, domain knowledge, written communication, instruction following |
Labelbox, Snorkel, Google Sheets; bonus: bias/fairness evaluation, prompt formats |
Prompt Engineer / AI Content Designer |
Language precision, testing, analytical thinking, creative problem-solving |
OpenAI Playground, LangChain; bonus: prompt chaining, chatbot design |
Marketing Specialist / Manager / Content Strategist |
Content creation, SEO, analytics, storytelling |
Jasper, Canva Magic, Synthesia; bonus: tone prompting, A/B content testing |
Research Analyst |
Critical thinking, research methodology, data literacy, synthesis |
Excel, Tableau, ChatGPT; bonus: AI policy familiarity, fairness frameworks |
AI Educator / Trainer |
Instructional design, digital literacy, adaptability, clear explanation |
ChatGPT, Scratch, Google Classroom; bonus: ethics education, prompt engineering |
Talent Acquisition Manager / Recruiter |
Technical role literacy, sourcing, interviewing, Boolean logic |
LinkedIn Recruiter, Lever, HireEZ; bonus: comp benchmarks, DEI sourcing strategies |
Customer Success Manager |
Client relationship management, onboarding, product knowledge, support escalation |
Gainsight, Zendesk, Salesforce; bonus: prompting basics, success metrics (NPS, CSAT) |
AI Ethics & Policy Manager |
Governance design, ethical audits, regulatory knowledge, strategic communication |
Tools: IBM Fairness 360, SHAP, What-If Tool; bonus: CIPP/CIPT certs, legal/public policy background |
AI Sales |
AI literacy, consultative sales, vertical expertise (e.g. healthcare, HR), value selling |
Salesforce, Gong, Apollo, ChatGPT for demos; bonus: prompting for product walkthroughs, ROI storytelling |
Hiring non-technical AI talent isn't just about filling operational roles; it's about building a robust, resilient, and responsible AI strategy. These resources bring crucial perspectives and skills that directly impact the efficacy, ethics, and ultimate success of your AI initiatives. Here’s why these types roles are key to your future success:
Across all job postings that mention at least one AI skill, a clear hierarchy of capabilities emerges. The data reveals which skills employers consistently value when they’re building AI-enabled teams.
The pattern is striking: only two of the top ten skills are actually AI-specific capabilities.
Human skills dominate even in roles explicitly seeking AIexpertise, challenging the assumption that AI jobs are purely technical endeavors.When employers build AI-enabled teams, a clear hierarchy of valued capabilities emerges from job postings mentioning AI skills. The data reveals a striking pattern: human skills dominate, with only two of the top ten skills being AI-specific. This challenges the assumption that AI jobs are purely technical, even in roles explicitly seeking AI expertise.
According to LightStream, of the growing number of posts that specifically outline AI skills, these are the top ten skills employers are looking for:
This skills profile reveals the fundamental nature of AI-enabled work. Technical AI capabilities provide the foundation, but success depends on workers who can apply these tools strategically, communicate insights effectively, and solve problems requiring both human judgment and machine capability.
“Inclusive hiring” means designing hiring practices so that people from diverse backgrounds (gender, race/ethnicity, socioeconomic status, education, disability, neurodiversity, etc.) have fair and equal access, and are evaluated in ways that reduce systemic bias.
Some reasons inclusive hiring for AI talent is especially important:
While inclusive hiring has big upsides, there are many pitfalls, particularly in AI talent acquisition and evaluation. One major risk is algorithmic bias, where AI tools trained on historical data may unintentionally favor certain groups, reinforcing discrimination based on race, gender, or educational background. Many of these systems also lack transparency, making it difficult to understand or audit how decisions are made.
Because AI is changing the face of the workforce quickly, most in-demand AI roles are perfect for professionals looking to pivot — especially those returning to work or coming from adjacent industries. Skills in project management, education, policy, operations, or communications are highly transferable in the AI space. But, many hiring processes often rely too heavily on traditional credentials, excluding capable candidates from non-traditional paths. Without proactive bias auditing and human oversight, these systems can entrench inequity rather than promote inclusion.
Platforms like The Mom Project, with algorithms optimized to not exclude anyone based on any sort of bias, are ideal for connecting companies with this often-untapped talent pool, ready to help you future-proof your organization. For example, we have 189,630 candidates with Non-IT AI skills in our talent network, most of whom would be weeded out by other algorithms due to gaps in their resume from caregiving responsibilities.
AI has been coined the Fourth Industrial Revolution; Now employers need workers who can effectively integrate AI tools into existing workflows, communicate AI-generated insights to stakeholders, and manage teams that include both human workers and AI systems. Take these steps to assess your current organization and determine where to begin to add AI talent:
Yes, AI is powered by technology and algorithms, but it's driven by people. Your organization’s AI future depends just as much on who you hire as what you build. By investing in non-technical AI talent—from marketers to trainers and prompt engineers to ethics leads, you not only future-proof your technology, but also your teams, culture, and your bottom line.
If you're not hiring non-technical AI talent, you're not AI-ready. The Mom Project connects you with exceptional non-technical talent ready to power your AI transformation. From returning caregivers to career pivoters, our network delivers the insight, adaptability, and values-driven impact your teams need now.
Ready to build smarter, more inclusive AI?
Partner with The Mom Project to hire your next non-IT AI change-maker today.