Black History Month: #Shopblack

Rooted In History, While Celebrating The Present

Black History Month is upon us.  All month long, and everyday we at The Mom Project are honoring #BlackHistoryMonth, by connecting, conversing, collaborating and being rooted in history while also celebrating the present. This February is an opportunity for us to have a monthlong focus on the Black heroes and pioneers, past and present, who have shaped our world and whose stories are not often acknowledged. More than that, it spotlights the importance of being an ally to marginalized communities — not for 28 days but for all 365 days in a year.

Rooted, The Mom Project's African American ERG would like to encourage everyone this month, and beyond, to shop from and support black businesses.

The Mom Project: Where Creating Economic Opportunity is core to our mission

At The Mom Project, creating economic opportunity for moms is core to all that we do, so it's a natural extension that we want to support Black Businesses during Black History Month and beyond. Supporting black-owned businesses can increase the flow of wealth to black families and the communities where they live and work, fosters job creation, celebrates black culture, and helps close the racial wealth gap.

#ShopBlack & Show us your receipts

Support a local Black-owned business this February - Whether it is local (there are some amazing businesses in major cities across the nation) or online, we encourage you to discover new places to shop, eat, and explore. You may just fall in love, and become a repeat customer. 

When you #shopblack, tag The Mom Project and the business you've supported so that we can share on our social channels. 

To get you started, we asked our Rooted fam to help us curate a list of their favorite products & services. Here are a few to get started. And if you have suggestions, send them our way so that we can add to our list. Thank you so much for your support. #shopblack today: 

Buttah Skin | Skincare | The best skincare for melanin
Mielle | Haircare | Made from natural ingredients & formulated for all hair types
Mented | Cosmetics | Mented wants women of all complexions to enjoy their beauty experience 
Ardor Bin | Candles | Elevate your space and mood through the power of scent
Resonance Apothecary | Wellness | Wellness tools for higher vibrations 
Juvia's Place | Cosmetics | Created to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques that we still use today.
Kakophany | Greeting Cards | Their goal is to show how diverse threads from different cultures weave together to form something beautiful and lasting.
Jones and Rose | Body Care | Products of various textures, different scents, and customized moisturizing capabilities to meet your specific needs.
Wild Hair: A Courageous Woman’s Guide to a Bold and Authentic Career | Book/Coaching | If you’re stifling your hopes and dreams in your career—and feel yourself shrinking—you may be ready to embrace your Wild Hair!
Goodee | Marketplace | A platform for artisans offering a wide variety of products ranging from home goods and furniture to bath & body.
Izzy and Liv | Marketplace | Online store offering a large selection of apparel and accessories.
Bifties | Marketplace | Online Marketplace of black-owned businesses.
Thirteen Lune | Cosmetics | Skincare products catering to black and brown skin tones.
Black Girl Sunscreen | Cosmetics | Black Girl Sunscreen was designed to start the conversation around sun protection and education. BGS took the #1 reason Black women weren’t wearing sunscreen and solved it in a way that connected with them specifically.
Melanin Haircare | Started by two sisters in 2015, including Naptural85 of Youtube, who created products that are rooted in passion for natural haircare, healthy scalp, natural and as unique as the community that it serves.
BLK & Bold | Beverages | BLK & Bold pledges 5% of proceeds to organizations that support youth-in-need across America - transforming your daily ritual into a vehicle for giving back.
KevOnStage Studios | Entertainment / App | Digital creators. Premium content. Unapologetically Black.
Flyest | Beverage | Stress relieving, immune boosting, caffeine dodging, and period cramp reducing blends that make your days easier.


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